H&N International makes complex knowledge easy in comic-style “Capsule”
15/07/2021 – Making large scale future pointing business decisions can be tough, but it doesn’t have to be that way at all! H&N International offers a new digital format to convey more complex information in brief: The first H&N capsule titled “Hatch your dream” shows how easy and beneficial it can be to start ones’ own hatchery and become independent of external supply. The mini animation shows all the major steps and considerations required, it also shows how the H&N International field experts’ and specialists’ team up with interested buyers, and at the same time is great fun to watch. The tough or scary part of business decisions often lies with unclear goals, unknown options or uncertain support. Often to the point that things are kept the very way they always have been, and growth and development opportunities remain unharnessed.“That’s why we wanted a quick-information format without compromising on economic relevance”, explains Xabier Arbe, Managing Director of H&N International. The capsule is a condensed story densely packed with information, but it is meant to lower the threshold for re-thinking business and taking a bearing for new ways to success. “A bit like taking a vitamin pill just that our capsules contain information and business knowledge”, says Arbe. Most of the H&N International specialists have a background in farming and agriculture themselves in one way or another. “That’s why we all understand that good decisions require access to good information and building trust into a future business partner. And we all understand why, at the same time, there is little room for lengthy research or verbose sales-pitches that only try to sell a pig in a poke. Our capsule unfolds vital information the easy way!”
